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A website
can be an important marketing tool for almost every small business, but there are a few exceptions. If you have as many customers as your business can handle and you have no desire to grow larger, then there's no point in marketing on the Internet. But that is not the case for every business!
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There's no question that a website is more mission-critical for some
businesses than others. Companies trying to reach customers in different locations
(think hotels or tourist attractions) or who have products that can be shipped to
customers far away (think flowers, handmade dolls, etc.) obviously need to have
an online presence.
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But local businesses (dry cleaners or
shoe repair shops, for example) also can benefit from a website that shows their
location, lists their services or offers special promotions.
And to those who think they don't need a compelling website because they serve other
businesses rather than retail consumers. Many businesses search for new suppliers
online — and order from them that way, too.
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In short, if you want more customers, you should be online, regardless of your industry.
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